One challenge in launching a redesigned app is to get users to learn about the new features and functionality and to re-engage with the brand. We created reasons for local and international Marriott Rewards loyalty members to spend time with the new app.

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The immersive mobile app experience we created increased reward attainability, customer retention and engagement. This drove incremental revenue for the brand.

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Marriott Rewards members performed actions to earn entries into grand prize sweepstakes. Over 3 million reward points were awarded globally as the prize for daily engagement with their redesigned app. Members were able to experience a streamlined experience to make a reservation at a Marriott properly, use mobile check-in worldwide and use the mobile request feature on the app to order things such as extra towels and room service.

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In summary, we:

• Increased downloads/updates of the new app
• Drove awareness of new app features
• Increased usage of new app features

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